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Selling your software in retail stores (all that glitters is not gold)
Developers often ask in forums how they can get their software into retail. I think a more relevant question is – would you want to? Seeing your software for sale on the shelves of your local store...
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Selling your software in China
I think a lot of people in the software business are wondering whether China will soon become a significant market for software and/or a source of competition in existing markets. So I was very...
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The brutal truth about marketing your software product
We tend to hear a lot about software industry success stories. But most of us mere mortals have to fail a few times before we learn enough to succeed. In this guest post William Echlin talks about the...
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